Develop and manage the Executive Customer Engagement Journey Framework: Design and iterate on a standardized, scalable framework that defines the stages, activities, and success metrics for different types of executive sponsorship within customer interactions. Incorporate this framework into ready-to-use sales playbooks and other internal actionable resources.
Establish best practices and governance: Define clear roles, responsibilities, and operational processes for executive sponsorship engagements across Sales, Marketing, and Executive Operations teams.
Strategic Bridge: Be a strategic bridge across existing customer programs to bring visibility to all touchpoints in the customer journey and build out best practice guides on how to leverage existing and net new executive customer-facing programs at different points in the customer journey.
Project Management: Own the end-to-end operational execution of key executive engagement projects in the GTM organization, ensuring high quality, consistency, and measurable impact.
Sales Team Consultation: Provide advisory services to frontline and leadership Sales teams on executive account strategy, executive meeting preparation, and effective relationship management, focusing on aligning our value proposition with executive priorities.
Executive and Executive Operations Consultation: Partner with our Executive team and their operations teams to optimize and scale their involvement in customer engagements, through projects and programs focused on accelerating time to value.
Bring Visibility to Learnings: Uncover opportunities for feedback loops to surface critical insights, pain points, trends, and strategic interests surfaced during executive engagements.
Reporting and Analysis: Track the impact and effectiveness of the engagement framework, providing regular reporting on key metrics and making data-driven recommendations for continuous improvement.