LocationRemote - US: Select locations
Work ModeFully Remote
DepartmentCTO-Data Science, AI Platform & Eng (Sub Team)
Posted 12h ago
Role Description
We're looking for a Senior Data Scientist to partner with Marketing, Brand, Product and Finance teams to answer key questions about the effectiveness of marketing across all our paid and owned channels. We solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights. An ideal candidate should have robust knowledge of marketing measurement methods (eg. causal inference, attribution, MMM) and strong technical fluency in scripting (Python/R) and querying (SQL)
Responsibilities
Evaluate and improve our marketing measurement leveraging techniques such as MMM(Marketing Mix Modeling), MTA(Multi touch attribution) and incrementality testing
Perform analytical deep-dives to analyze problems and opportunities, identify the hypothesis and design & execute experiments
Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights
Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes