Director, Audience Product Marketing at Samsara — Remote North America

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About the role:

Samsara is seeking a Director, Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors.
Your mission is to move beyond individual features and integrate multiple offerings into broader, high-value solutions that resonate with specific buyer needs. With your team, you will own the strategic narrative for these audiences, ensuring our GTM strategy, messaging, content, and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation, technical depth, and masterful storytelling to drive growth.

This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role.

Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues.

Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language".

Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals.

Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement.

Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions.

Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations.

Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity.

Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Hire, develop and lead an inclusive, engaged, and high performing team

Minimum requirements for the role:

Experience: 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5+ years of experience building and leading high-performing teams.

Leadership: Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales.

Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike.

Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives.

Education: Bachelor’s degree required.

An ideal candidate also has:

Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers.

Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus.

Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment.

Advanced Degree: MBA or relevant Master’s degree preferred.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Learn more about our total rewards and benefits below.

Director, Audience Product Marketing

Minimum requirements for the role:

An ideal candidate also has:

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