Senior Manager, Demand Gen Content at Airtable — Remote North America

Strategy & Innovation

Gather and synthesize stakeholder feedback into a strategy and content plan.

Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches

Be an idea engine: use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities based on new and existing content

Deeply understand our audience and find creative ways to drive demand for new sign ups and qualified pipeline.

Experiment with emerging formats - interactive demos, AI-powered experiences, video series, community-driven content, or Airtable apps.

Be in tune with how cutting edge AI companies are approaching new content formats and direction and have a strong point of view on what translates to Airtable.

Execution & Operations

Own the production of high-impact anchor content, using AI to compress timelines from weeks to days, being a player/coach with contractors, agencies, and internal stakeholders.

Build AI-assisted workflows that turn one anchor piece into dozens of channel-specific assets efficiently

Establish rapid prototyping to improve time and accuracy of outputs

Own content performance: measure what matters, kill what doesn't work, double down on what does

Work cross-functionally with agency support, PMM, brand, web, and channel teams to ship quickly

Leadership & Influence

Partner with Product Marketing on positioning and core story-telling, but challenge them when we need different angles for different audiences

Close partnership with Growth and Enterprise program roles on anchor assets for campaigns

Collaborate with Performance Marketing to understand what drives pipeline, then rapidly prototype new approaches

Provide input and feedback to our design team partners on final outputs

Required:

6+ years in B2B content and demand generation with a track record of trying new things that actually worked

Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization - we will ask about this

Portfolio showing content where you took creative risks that paid off with measurable business outcomes

Deep demand gen knowledge AND creative instincts to know when to break the playbook

Experience in product-led growth to enterprise sales environments where content educates and enables

Strong project management and cross-functional collaboration skills

Data-driven but not data-paralyzed - comfortable with rapid iteration over perfection

Why This Role Matters

Airtable is evolving toward AI-centered, community-led growth where proof from builders matters more than corporate messaging. We need someone who can build strategic foundations AND constantly push us to try new things - using AI to prototype 10x faster, creating content that breaks through, and doing it with speed and agility that traditional content teams can't match.

How We'll Measure Success

Content Impact (40%): Pipeline contribution, product adoption metrics, conversion improvements, and engagement quality that indicates genuine value

Innovation (30%): Launch 3+ new experimental programs in year one, with at least one graduating to core playbook. Demonstrate 50% faster concept-to-launch time using AI workflows

Velocity & Operations (20%): Measurable increase in content output without quality decline. One anchor piece consistently generates 15-20+ quality assets. High cross-functional satisfaction scores

Strategic Influence (10%): Become go-to thought partner for PMM and Product. Other teams adopt your AI workflows. External recognition from builder community

What good looks like: By end of year one, you've got clear pipeline wins, built AI workflows that cut production time in half, and channel teams are actively seeking your partnership. By year two, you're shaping GTM strategy because leadership trusts your instincts on what resonates.

VEVRAA-Federal Contractor

#LI-Remote

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

Senior Manager, Demand Gen Content

Strategy &amp; Innovation

Execution &amp; Operations