Design and run our marketing operating rhythm
- Build and continuously improve the core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand‑ups) to create a clear, repeatable way for the team to get work done.
Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude.
Design and run the programs that connect Marketing with cross‑functional partners (e.g., Product, CS, Sales, Legal, Finance) including XFN reviews, approvals, and post‑campaign reporting.
Clarify and document how teams engage with Marketing (intake, SLAs, approvals), ensuring predictable and transparent ways of working.
Evolve GTM and creative workflows, aligning Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand‑offs from brief to launch and post‑mortem.
Establish and maintain production processes, asset workflows, approvals, and tooling to support high‑quality, on‑time delivery of campaigns and programs.
Partner with Finance and FP&A to run quarterly and annual planning processes, ensuring marketing budgets, headcount, and programs are aligned to company priorities.
Build robust reporting on program investment, performance, and ROI; drive clear accountability between marketing leaders and FP&A rather than acting as a permanent “patch” between the two.
Identify operational gaps across planning, execution, and measurement; design repeatable, scalable systems that make it easy for teams to move quickly without sacrificing quality.
Ensure marketing data (pipeline, revenue, funnel metrics, campaign performance) is accurate, accessible, and used to inform decisions at all levels.
Stand up and/or optimize tooling (initially assuming a low‑MarTech environment) to support workflows and reporting over time.
Create and maintain core marketing artifacts and policies (e.g., operating playbooks, MarComms policy, retention and audit practices), ensuring they are up‑to‑date, discoverable, and used.
Drive consistency and compliance across marketing programs through clear documentation and training.
Own key team touchpoints (e.g., all‑hands, offsites, operating reviews) in partnership with Marketing leadership to reinforce priorities, celebrate impact, and drive alignment.
Partner with the HRBP to use engagement survey results and other feedback to identify and act on culture and engagement opportunities.
Significant experience in marketing operations and/or marketing leadership within modern marketing organizations (not purely ops), with a strong understanding of how creative and marketing development actually work day‑to‑day.
Proven track record designing and scaling operating systems for marketing: planning cadences, campaign processes, and XFN engagement models.
Demonstrated ability to think in systems, not tasks, and to design processes that are resilient, scalable, and easy for others to understand and adopt.
Strong command of marketing finance principles, including budget forecasting, accruals, contract management, and ROI tracking, with experience partnering closely with Finance/FP&A.
Deep experience working with cross‑functional stakeholders such as Product Marketing, Creative, Product, Legal, Finance, and Customer Success, and driving outcomes without direct authority.
A data‑driven approach: comfortable using data to diagnose issues, measure impact, and inform decisions across pipeline, revenue, and campaign performance.
Exceptionally clear and structured communicator, able to distill complex operational challenges into simple narratives and action plans for executives and teams.
Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.