Senior Product Manager, Sign-up, Sign-in, and Recovery at Coinbase — Remote North America

Team/ Role Paragraph:

The Identity Access team owns Sign In, Sign Up, Account Recovery, and Session Management — the front door to Coinbase for every user across every product. This is one of the first experiences customers have with Coinbase, serving millions of users globally across Retail, Exchange, Prime, Custody, and CDP.

Our mission is to make access simple, native, and secure — with seamless sign in under 10 seconds, passwordless authentication, trusted biometrics, and easy recovery. We balance ease-of-use with security, protecting users from ATO while maintaining a delightful experience. This role sits within Platform PG and partners closely with Consumer, Insto, and Risk teams.

What you’ll be doing (ie. job duties):

Own Sign In and Sign Up vision, strategy, and execution across all Coinbase products

Drive key metrics including sign in success rate, sign up success rate, time to login (<10s), and CX contact rate

Lead the path to passwordless authentication (passkeys, biometrics) and drive adoption of unphishable authentication methods

Own session management, device identification, and session hijacking protection

Partner with Risk on account recovery flows and ATO prevention

Reduce duplicate account creation and improve returning user experience

Balance compliance requirements (SCA, regional regulations) with user experience

What we look for in you (ie. job requirements):

7+ years of product management experience

Experience with authentication, identity, or security products

Strong analytical skills with experience defining and tracking success metrics across complex funnels

Ability to balance security/compliance requirements with user experience

Experience partnering across multiple product groups without owning end-to-end UX

Strong technical aptitude to partner with engineering on session management, device identification, and authentication systems

Demonstrated ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human-in-the-loop practices to deliver business-ready outputs and drive measurable improvements in efficiency, cost, and quality.

Nice to haves:

Experience with passwordless authentication (passkeys, biometrics, WebAuthn)

Experience with bot detection/prevention, fraud, or ATO mitigation

Crypto or fintech experience

Experience with mobile and web authentication flows

International product experience (regional authentication requirements)

JOB: P76228

Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).

Senior Product Manager, Sign-up, Sign-in, and Recovery

Team/ Role Paragraph:

What you’ll be doing (ie. job duties):

What we look for in you (ie. job requirements):

Nice to haves:

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